What is business wargaming?

Wargaming is one of the oldest simulation methods, dating back as far as the 17th century. It originated in conflict-games, which were used to prepare for unexpected developments in military confrontations. These so-called “wargames” were used to anticipate the reactions and moves of the opponent, and thus being able to plan more strategically and proactively. How

Boosting sales performance through a simulation-based approach

Being a sales manager is like being a coach of a sports team: when the team is underperforming, the coach is made responsible for it. Consequently, roles and responsibilities of a sales manager are very diverse and complex: apart from sales performance, they have to focus on motivation of the team as a whole and